Services & Pricing

To give potential clients an idea of pricing, we have put together a list of common services and the fees. Of course, projects can vary in scope which will affect the pricing.

Create Press Kit and Media Kit ($385)
•Pitch letter ($150 individually); bio ($65 individually); one sheet company overview ($150 individually); & fact sheet ($150 individually)

Write and Send Press Releases and Articles (prices are per press release or article)
•Writing, editing and proofreading ($150)
•Distribution via 888 Press Release ($150 to $250 depending upon distribution level)
•Send to media and perform follow-up ($15 per outlet for up to two rounds of follow-up or $24 for up to four rounds of follow-up – recommended)

Pitch Local, National and International Media
•Develop pitch letter – includes writer, editor and proofreader ($150)
•Send to media and perform follow-up ($15 per outlet for up to two rounds of follow-up or $24 for up to four rounds of follow-up – recommended)
•Additional costs may be incurred for creative pitches including materials and mailing (will be pre-approved)

Website Design and Maintenance
•Design – overall look and feel ($395 – one designer, three options)
•Programming – WordPress ($80 per page)
•Copywriting with editor and proofreader ($75 per page)
•Maintenance ($80 per hour)
•Domain name purchase and basic hosting package from GoDaddy.com also required
•Search engine submissions ($50 per month, minimum three months)

Online Marketing
•Creation of Facebook page as a mini website ($350)
•Blog writing ($55 per blog entry)
•Social media content writing ($55 per posting)
•Posting social media to client’s social media sites ($35 per posting)
•Posting social media to LinkedIn groups ($35 per posting, up to 10 groups)
•Tweets ($6.50 each)
•Online listening and connections to potential audiences ($50 per hour)
•LinkedIn Profile ($65)

Email Marketing
•Email marketing ($65 writing; $125 graphic design; and $80 for programming)

Branding Materials
•Naming of product, service or company ($150)
•Logo creation ($225 – one designer, three options; $450 – two designers, six options; or $675 – three designers, nine options)

Collateral – Includes Design and Copywriting
•Sales sheet – one sheet, two-sided ($195)
•Tri-fold brochure ($275)
•Eight page sales brochure ($450)

Business Cards and Letterhead
•Business card template design ($85)
•Business cards each additional name ($15)
•Letterhead design ($125)

Direct Mail
•Postcard – design and copy ($195)
•List research and acquisition ($75 per hour plus hard costs of purchasing the list)

Traditional Advertising
•Print design ($175)
•TV and radio (TBD depending upon project)
•Ad purchasing (15 percent of ad buy)
•Media planning ($75 per hour)

Presentations
•PowerPoint template ($170)
•PowerPoint copy ($16 per page) and PowerPoint layout ($9 per page)

Public or Private Events and Opportunities
•Planning, marketing and execution ($75 per hour)
•Calendar announcements for events – includes writer, editor and proofreader ($55)
•Calendar announcements – distribution & online postings ($4.50 per outlet)

Niche Markets, Partnerships and Cross Promotions
•Contact list creation ($3 per entry)
•Pitch ($125)
•Contacting potential buyers/partners in niche markets ($12 per outlet)
•Working with potential partners and cross promotions ($75 per hour)

White Papers or Case Studies
•Create a white paper or case study ($375 for writing, editing and proofing)
•Create template ($225 one time charge)
•Layout white paper or case study ($85)
•Create press release around white paper or case study (see press release section)
•Create one-sheet sales aid for each ($175 each)

Bi-Monthly or Quarterly Client/Potential Client Newsletter
•Use stories created for press releases and articles plus company news and profiles ($75 per page for writing)
•Create template ($225)
•Layout ($175)

Speaking Engagements
•List creation of potential venues ($3 per company/organization/contact)
•Contacting companies/organizations via email and phone ($15 per contact, up to two rounds of follow-up)
•Materials – typically need a media kit/speaker’s kit including a pitch letter (see pricing listed separately)

Marketing Plan
•Basic ($525)
•Intermediate ($750)
•Complex ($1,250)

Hourly Rate for Planning Sessions, Meetings, Etc.:
•Research & Admin. ($50 per hr); Project Manager & Marketing Pros ($75 per hr); and Senior Manager ($95 per hr)

Pricing subject to change.