To give potential clients an idea of pricing, we have put together a list of common services and the fees. Of course, projects can vary in scope which will affect the pricing.
Website Design and Maintenance
•Design – overall look and feel ($395 – one designer, three options)
•Programming – WordPress ($125 per page)
•Copywriting with editor and proofreader ($125 per page)
•Design of subpages if needed ($125 per page)
•Maintenance ($80 per hour)
•Domain name purchase and basic hosting package also required
•Search engine submissions ($50 per month, minimum three months)
Animations/Videos
•Animations and videos – Includes professionally written script, storyboards, voiceover and animation ($650 per minute – prices can vary depending upon the complexity)
Online Marketing
•Creation of social media branding ($350 for the first platform, $95 for each additional platform)
•Blog writing ($80 per blog entry)
•Social media content writing ($80 per posting)
•Posting social media to client’s social media sites ($50 per posting, up to 10 groups)
•Online listening and connections to potential audiences ($55 per hour)
•LinkedIn Profile ($95)
•Monthly Online Advertising Campaign – Evaluation, Set-up & First Month of Management – advertising to be billed directly from the platforms ($365)
•Each additional month of online advertising management – advertising to be billed directly from the platforms ($175 per platform per month)
•Creation of online display ads ($65 per ad, $20 each for resizing)
Create Press Kit and Media Kit ($395)
•Pitch letter ($250 individually); bio ($95 individually); one sheet company overview ($150 individually); & fact sheet ($150 individually)
Write and Send Press Releases and Articles (prices are per press release or article)
•Writing, editing and proofreading ($250)
•Distribution via 888 Press Release ($175)
•Send to media and perform follow-up ($25 per outlet for up to three rounds of follow-up)
Pitch Local, National and International Media
•Develop pitch letter – includes writer, editor and proofreader ($250)
•Send to media and perform follow-up ($25 for up to three rounds of follow-up – recommended)
•Additional costs may be incurred for creative pitches including materials and mailing (will be pre-approved)
Email Marketing
•Email marketing ($95 writing; $125 graphic design; and $80 for programming)
Branding Materials
•Naming of product, service or company ($150)
•Logo creation ($250 – one designer, three options)
Collateral – Includes Design and Copywriting
•Sales sheet – one sheet, two-sided ($195)
•Tri-fold brochure ($275)
•Eight page sales brochure ($450)
InfoGraphics
•InfoGraphic ($195)
Business Cards and Letterhead
•Business card template design ($125)
•Business cards each additional name ($20)
•Letterhead design ($125)
•Email signature design (add-on to business card design) ($95)
Direct Mail
•Postcard – design and copy ($225)
•List research and acquisition ($80 per hour plus hard costs of purchasing the list)
Traditional Advertising
•Print design ($195)
•TV and radio (TBD depending upon project)
•Ad purchasing (15 percent of ad buy)
•Media planning ($80 per hour)
Presentations
•PowerPoint template ($195)
•PowerPoint copy ($16 per page) and PowerPoint layout ($9 per page)
Public or Private Events and Opportunities
•Planning, marketing and execution ($80 per hour)
•Calendar announcements for events – includes writer, editor and proofreader ($75)
•Calendar announcements – distribution & online postings ($6 per outlet)
Media Lists, Niche Markets, Partnerships and Cross Promotions
•Contact list creation ($4 per entry)
•Pitch ($250)
•Contacting potential buyers/partners in niche markets ($80 per hour)
•Working with potential partners and cross promotions ($80 per hour)
White Papers or Case Studies
•Create a white paper or case study ($375 for writing, editing and proofing)
•Create template ($225 one time charge)
•Layout white paper or case study ($150)
•Create press release around white paper or case study (see press release section)
•Create one-sheet sales aid for each ($195 each)
Bi-Monthly or Quarterly Client/Potential Client Newsletter
•Use stories created for press releases and articles plus company news and profiles ($80 per page for writing)
•Create template ($225)
•Layout ($195)
Speaking Engagements
•List creation of potential venues ($3 per company/organization/contact)
•Contacting companies/organizations via email and phone ($80 per hour)
•Materials – typically need a media kit/speaker’s kit including a pitch letter (see pricing listed separately)
Ebooks
•Vary depending upon complexity, layout, platforms, etc. (contact for quote)
Marketing Plan
•Basic ($525)
•Intermediate ($750)
•Complex ($1,250)
Hourly Rate for Planning Sessions, Meetings, Etc.:
•Research & Admin. ($55 per hr); Project Manager & Marketing Pros ($80 per hr); and Senior Manager ($225 per hr)
Pricing subject to change.